Validated Metrics – Page 7

Customer Retention Rate is the percentage of existing customers a business keeps from one period to the next, excluding newly acquired customers.

CSAT is a measure of how satisfied customers are with a company's products or services, most often collected through a survey. It captures customer perception at a specific point in time and is one of the most widely tracked customer experience metrics because it is simple to collect, easy to interpret, and flexible enough to apply at both a granular and aggregate level.

One of the most fundamental metrics, Customers is the total count of paying patrons of your business. Without paying customers there is no growth and no value in your business. To accurately assess your customer base, it's important to track new and returning customers as they play a different role in your business. New Customers refer to users who just signed up or made their first purchase with your company while Returning Customers are those who have already made a purchase in the past.

Daily Active Accounts measures the number of unique accounts with at least one user who interacted with an application or platform in a given day. An active account may include one or more users, each with varying degrees of activity.

Daily Active Users (DAU) is the count of unique users who interact with an application or platform on a given day. DAU measures daily engagement and includes both new and returning users. Unique users are identified by a username, email address, or user ID, and active users can be paying or non-paying.

DAU Growth Rate is the percentage change in Daily Active Users (DAU) over a defined period. It measures how quickly an active user base is expanding and can indicate the effectiveness of sales and marketing efforts, product-market fit, and overall engagement health.

DAU/MAU Ratio (Daily Active Users to Monthly Active Users ratio) measures how active monthly users are on a daily basis. In other words, this engagement metric measures the number of days in each month that users performed an activity that qualifies them as active users. A higher DAU/MAU Ratio generally indicates high stickiness, meaning users consistently return to the app.

Deviation from Target Churn Rate measures the gap between your forecasted or actual churn rate and your target churn rate for a specific period, providing an early warning system to identify when churn is trending above acceptable levels and enabling proactive intervention before revenue loss occurs.

Disputed Charges measures the total value of charges that have been challenged and may be reversed. This metric represents the amount of money that could potentially be deduced from your net charges.

Changes Count measures the total number of Charges you have made to your customers. Use this metric to have an overall view of how many payments you have accepted from your customers for the products or services you sold.

Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs), measured on a scale from 1 to 100. DA is not a metric used by Google in determining search rankings. It is a third-party benchmarking tool, most useful when comparing your domain's score against competitors rather than as an absolute measure of performance.

EBITDA Margin is a financial ratio that measures a company's earnings before deducting non-operating expenses as a percentage of revenue. The calculation excludes accounting expenses such as interest, taxes, depreciation, and amortization to give an overall view of operating profitability and cash flow generation capability.