Active Users in GA4 represents the number of distinct users...

Ad Revenue is a digital marketing metric that measures the t...

Ad unit exposure measures the total amount of time your ad w...

Average Engagement Time is a user-centric metric in Google A...

Average Revenue Per User (ARPU) is a company's generated rev...

DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...

The number of sessions where the user was meaningfully activ...

This metric is the average count of engaged sessions per act...

Page Views, as commonly used with Google Analytics, is the c...

Pages per Session, sometimes referred to as Page Views per S...

Percent New Users gives the percentage of new users that vis...

Revenue is the total income generated from a company's prima...