Validated Metrics – Page 20

Video Clicks is the total number of times viewers have clicked on a video. It measures active engagement and signals how compelling your video content is to your audience.

A video comment is a primarily text-based form of engagement on a social media platform where users respond to videos via the comment feature on videos. The number of comments on a video is one indication of the level of engagement users have with that video.

A Video Completion refers to the number of times a video plays to the end.

Video Conversion Rate is the measure of how often your video views leads to conversion. It is calculated as the count of video conversions divided by the count of video views. A conversion can include clicks, engagement with links and other video elements, and view-throughs.

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Video Conversions is the total count of qualifying actions on a video ad, including clicks, link engagements, and view-throughs.

Video Cost is the sum of all marketing expenditures on digital video advertisements. The metric typically includes Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) charges tied to a campaign.

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

Video Cost per View (CPV) is the average amount spent for each view a video ad receives. It is calculated by dividing total video ad spend by the total number of video views over the same period.

The Video Dislikes metric shows how many unique user accounts reacted by clicking on the "Dislike" button on a YouTube video. The total number of Dislikes on your video can be an indicator of the audience's attitude towards the video.

Video Engagement Rate is the percentage of video impressions that result in some form of interaction, such as views, likes, shares, link clicks, or comments.

Video Engagements is the total count of interactions viewers have with a video, including views, likes, shares, comments, and link clicks. The metric measures the volume of audience activity a video generates across all interaction types.