Customer Conversion Rate is the percentage of contacts that convert to won customers

Customer Lifetime Value (LTV) represents the total net revenue a business can reasonably expect to generate from a single customer account throughout the entire duration of their relationship. This metric goes beyond simple transaction analysis by incorporating customer retention patterns, purchasing frequency, and profit margins to provide a comprehensive view of customer economic value. LTV serves as a cornerstone metric for strategic decision-making, enabling businesses to optimise acquisition spending, prioritise retention efforts, and identify high-value customer segments that drive sustainable growth.

Domain Authority is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). DA is not an authority metric used by Google in determining search rankings but, instead, a third-party tool used for benchmarking and competitive link analysis. It is also a relative measure, meaning that it is most useful when comparing one domain's authority to another rather than as an absolute score of a website's traffic and performance.

Email Bounce Rate is the percentage of emails that have not successfully reached recipients. An email bounce occurs when a sender receives a Non-Delivery Report (NDR) for an email. The number of email bounces divided by the total number of emails sent gives the Email Bounce Rate.

Email Click Rate is the number of unique recipients who clicked on any link in your email, represented as a percentage of successfully delivered emails. This metric is a good indicator of how click-worthy your subject lines are, and can also be used to gauge email deliverability.

Email Clicks is an email marketing metric that counts the total number of times any link in your email was clicked by your email recipients. Email Clicks data is used to calculate many other important email marketing metrics such as Email Click Rate and CTOR.

Email Contacts is an email marketing metric that refers to the count of the number of email addresses in an email list. A large email list with high quality Email Contacts can help you build ongoing relationships with your contacts.

Email Forwards is a count of the number of times an email was forwarded. This metric gives your marketing team insight into how useful, informative, and relevant your email content is to your users. It is also an indicator of potential list growth as recipients may then sign up for your email campaigns.

Email Hard Bounce Rate is the percentage of sent emails that are not delivered due to permanent, irreversible causes. Hard bounces usually result in the sender receiving a message of permanent failure.

Email Ignore Rate is the percentage of sent emails that are ignored or deleted from the recipient’s inbox before being opened. It can be an indication that your email content isn’t engaging enough to be opened, or that your emails are being flagged as spam.

Email Open Rate is the percentage of all delivered emails that are opened by recipients. A high Email Open Rate indicates that your email has captured the interest of your recipients and ensures that your message is seen by your target audience.

Emails Opens counts the total number of times your email was opened by all recipients and is counted each time any recipient opens your email.