Email Soft Bounce Rate is the percentage of emails out of the total number of sent emails that have not been delivered to the recipient due to temporary technical issues.

Email Soft Bounces counts the number of emails that have not been successfully delivered to the recipient due to temporary technical problems, including full inboxes, large file sizes, and server down time.

Email Unsubscribe Rate is the percentage of email addresses that unsubscribe from an email marketing campaign, out of all email addresses that successfully received an email. Email recipients can choose to opt-out of mailing lists and this action is called an unsubscribe. Regulating the frequency, content, and purpose of sending emails can reduce Email Unsubscribe Rate.

Email Unsubscribes is the count of how many users unsubscribe from your email distributions over a defined time period. It helps your understand the health of your email distribution list and the effectiveness of your email communications.

Emails Bounced is the count of emails that were not successfully delivered. Specifically, it's the count of Non-Delivery Receipts from your recipients' email servers.

Emails Clicked is the number of unique recipients who clicked on any link in your email. Clicks, or Click Through Rate, is often the key measurable result for most email campaigns and a good indicator of the quality of content.

Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.

Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.

Emails Sent is the number of contacts you sent your email to.This metric is generally the broadest list but excludes any previous hard bounces and recipients who unsubscribed. Depending on your email marketing platform, it might also exclude recipients who have shown repetitive low engagement.

Employee Growth by Function measures how each organizational function is forecasted over a 1-5 year period. This hiring plan is typically factored into the financial model.

Employee Retention Rate measures the percentage of employees who remain with an organization over a specified period, typically a year. It is a key metric for evaluating the effectiveness of a company's human resources strategies, management practices, and overall workplace culture. Unlike employee turnover, which focuses on departures, retention rate measures the company's ability to keep its talent. A high retention rate generally indicates a positive work environment, strong employee engagement, and effective talent management, while a low rate may signal underlying issues such as poor management, inadequate compensation, or lack of growth opportunities.

Employee Turnover Rate is a human resources metric that measures the percentage of employees who leave an organization over a specific time period, such as a month, quarter, or year. It includes both voluntary departures, where an employee chooses to leave, and involuntary departures, such as termination or layoffs. The metric helps organizations understand the stability of their workforce, identify potential issues in the workplace, and assess the effectiveness of their retention strategies. A high turnover rate can signal underlying problems within the company, while a low rate generally indicates a stable and engaged workforce.