Google Ads Metrics – Page 2
Maximize your ROAS with a comprehensive library of Google Ads metrics. Master the nuances of Quality Score, CPC, and conversion tracking to ensure every dollar of your ad spend is working harder.
Cost Per View (CPV)
Cost Per View (CPV) is the average amount an advertiser pays each time a user actively watches or engages with a video ad, calculated by dividing total campaign cost by verified views. CPV is used to measure the efficiency of video advertising spend and the effectiveness of ad creative in capturing audience attention.
Goal Conversions
Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.
Video View Through Rate
Video View Through Rate is the ratio of video views to video impressions, expressed as a percentage. It measures how often people choose to watch a video after seeing it. Because the definition of a "video view" varies by platform, VTR baselines and benchmarks should always be compared within a single platform, not across platforms.
Video Views
Video Views is a count of the number of times a video is watched or started. Because each platform defines a "view" differently, raw counts are only meaningful in context.