Marketing Metrics – Page 3

Average Time on Page is a web analytics metric that measures the average time all users spend on a single page, excluding exit pages and bounces. Exit pages are the last pages in a session; bounces are single-page sessions. Because the metric excludes these, it reflects only engaged, multi-page visits.

Blended CAC Ratio is the total sales and marketing spend required to acquire both new and expansion annual recurring revenue (ARR) in the same period. Unlike narrower CAC measures that focus only on new customer acquisition, Blended CAC Ratio accounts for all sales and marketing costs tied to both new customers and expansion revenue from existing ones. This gives SaaS companies a complete picture of what it costs to grow revenue, not just land it.

Call-in Rate is the average number of inbound calls received per paid user of a product or service. It monitors changes in call volume, which can be an early warning sign of product or service issues and potential churn.

Campaign Clicks is a count of the total number of times users clicked on ads in a digital campaign. A campaign is a grouping of ads organized by a shared business objective.

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

Campaign Engagement is the total number of interactions an ad campaign receives, including clicks, reactions, comments, and shares across all ads in the campaign.

Campaign Engagement Rate is the sum of total engagements with an ad campaign divided by the total number of impressions the campaign generates. It expresses, as a percentage, how many people who saw your ad actually interacted with it.

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.

Campaign Reach is the total number of unique people who saw your digital ads at least once during a campaign. A campaign groups ads by business objective. Campaign Reach counts distinct individuals exposed, not total ad displays, which separates it from impressions.

Campaign Spend is the amount of money spent on advertisements within a campaign. A campaign is a grouping of ads organized by a common business objective; a digital marketing campaign achieves this objective via digital channels only.

Campaign Unique Clicks is a count of the number of people who clicked on your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your CTOR.