Finance Metrics – Page 7

Net Income is the profit remaining after subtracting all expenses, including COGS, operating costs, taxes, and interest, from total revenue. It appears at the bottom of the income statement and is one of the most direct measures of a business's profitability. Also called the bottom line, Net Income is used by investors, analysts, and management to evaluate financial health and guide strategic decisions.

Net Monthly Recurring Revenue (MRR) Churn Rate is the percentage change in MRR from existing customers due to expansions, cancellations, and downgrades. A negative Net MRR Churn Rate occurs when expansions exceed downgrades and cancellations and is a strong positive indicator of company health. This metric is typically expressed as a monthly rate, although it can also be calculated as an annual rate: Net Annual Recurring Revenue (ARR) Churn Rate.

Net Operating Profit After Tax (NOPAT) is a financial performance metric that calculates profit gained through core operations after taxes. This metric is used to measure operating efficiency without the impact of debt, because the calculation does not take tax benefits from debt into consideration. In other words, if a company has no debt, their NOPAT and net income after tax would be identical.

Net Present Value is the difference between the present value of cash inflows and the present value of cash outflows over a set period. It is used to determine whether an investment or project will generate more value than it costs.

Net profit is the value that remains after all expenses are subtracted from the company's total income. It is one of the best ways to determine a business' profitability and is often referred to as the bottom line. Net profit represents the ultimate financial outcome of all business activities during a specific period and appears as the final line item on the income statement, hence the term "bottom line."

Net Profit Margin shows net profit as a percentage of total revenue. It gives the net profit earned for every dollar of revenue generated and is a good indicator of profitability and operating expense management.

Net Sales is the revenue a business retains after subtracting discounts, product returns, and damaged goods from Gross Sales. It is a more accurate measure of actual earnings than Gross Sales alone.

New Accounts is the total count of new accounts created and includes free and paid accounts. This particular metric refers to new accounts you create as a business with a payment processing platform such as Stripe.

Non-operating expenses are the sum of all costs unrelated to a company's core business operations, such as interest payments, asset disposal losses, foreign exchange losses, restructuring charges, and one-time write-downs. These expenses are typically non-recurring and do not arise from day-to-day business activities.

Open Opportunities (Weighted Revenue) is the expected revenue from active deals multiplied by the probability each deal will close. It gives sales teams a realistic view of pipeline value by weighting each opportunity according to its estimated close probability, producing a more accurate revenue forecast than raw pipeline totals alone.

Operating expenses (OPEX) are the costs a business incurs through normal operations that are not directly tied to producing goods or services. Per QuickBooks, OPEX represents the Expenses section on the Profit & Loss statement, excluding cost of goods sold (COGS) and other expenses. Common examples include sales and marketing costs, administrative salaries, and research and development expenditures.

Operating margin is the percentage of revenue remaining after subtracting all operating expenses, showing how efficiently a business converts sales into profit.