All Metrics – Page 13

Email Unsubscribe Rate is the percentage of email recipients who opt out of a mailing list after receiving a campaign email, measured against total emails delivered. It signals how well your content, frequency, and targeting match subscriber expectations. A rising rate can damage sender reputation and reduce inbox placement over time.

Email Unsubscribes is the count of recipients who opt out of your email list over a defined time period. It measures list health, content relevance, and the effectiveness of your email communications.

Emails Bounced is the count of emails that were not successfully delivered to recipients' inboxes, recorded as Non-Delivery Receipts from email servers. Bounces are categorized as hard (permanent failure), soft (temporary failure), or pending (awaiting retry).

Emails Clicked is the total number of unique recipients who clicked on any link in an email campaign. It measures audience engagement beyond opens and signals how well your content and calls-to-action are landing.

Emails Delivered is the total number of emails successfully delivered to recipients' inboxes, excluding bounces and unsubscribed contacts. It is the starting point for calculating delivery rate and evaluating list health.

Emails Opened is the count of unique recipients who opened a specific email campaign. Because every downstream action — clicks, replies, conversions — depends on the email being opened first, this metric sets the ceiling for campaign performance.

Emails Sent is the total number of contacts who received your email in a given send. The count excludes previous hard bounces and unsubscribes. Depending on your email platform, it may also exclude contacts flagged for chronic low engagement.

Employee Growth by Function measures how each organizational function is forecasted over a 1-5 year period. This hiring plan is typically factored into the financial model.

Employee Retention Rate measures the percentage of employees who remain with an organization over a specified period, typically a year. It is a key metric for evaluating the effectiveness of a company's human resources strategies, management practices, and overall workplace culture. Unlike employee turnover, which focuses on departures, retention rate measures the company's ability to keep its talent. A high retention rate generally indicates a positive work environment, strong employee engagement, and effective talent management, while a low rate may signal underlying issues such as poor management, inadequate compensation, or lack of growth opportunities.

Employee Turnover Rate is a human resources metric that measures the percentage of employees who leave an organization over a specific time period, such as a month, quarter, or year. It includes both voluntary departures, where an employee chooses to leave, and involuntary departures, such as termination or layoffs. The metric helps organizations understand the stability of their workforce, identify potential issues in the workplace, and assess the effectiveness of their retention strategies. A high turnover rate can signal underlying problems within the company, while a low rate generally indicates a stable and engaged workforce.

The number of sessions where the user was meaningfully active. A session counts as engaged if it lasted longer than 10 seconds, included a conversion event, or had at least 2 page or screen views. This metric represents GA4's approach to measuring quality engagement rather than simply counting all sessions regardless of user behaviour. By filtering out sessions that show minimal interaction, Engaged Sessions provides a clearer picture of sessions where users demonstrated genuine interest in your content or offerings, making it a more reliable indicator of successful user experiences than total session counts.

This metric is the average count of engaged sessions per active user. It's calculated by taking the total number of engaged sessions and dividing it by the total number of active users for a given period. Engaged Sessions Per User reveals the depth of user engagement with your website or app by measuring how many quality sessions each active user generates on average. A higher ratio indicates that users are returning for multiple engaged visits, suggesting strong content value, user experience, or brand loyalty. This metric helps distinguish between sites that attract many one-time visitors versus those that build lasting relationships with their audience.