Engagement Rate is a key metric used in web and app analytics to measure user interaction and the quality of user sessions. It is a modern alternative to the traditional Bounce Rate metric, particularly in Google Analytics 4 (GA4). Engagement Rate is calculated as the percentage of engaged sessions out of the total number of sessions. An "engaged session" is defined as a session that lasts longer than 10 seconds, has a conversion event, or has two or more page views or screen views. This metric provides a more nuanced view of user behaviour than Bounce Rate, helping businesses to understand how effectively their content or platform holds a user's attention and drives meaningful interaction.

Feed Subscribers is the count of the number of people who have indicated they want to receive your content. This metric is essential to bloggers and helps you leverage a blog as part of your marketing initiatives.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

Form Completions is the count of unique submissions of a form displayed on a website. Businesses use forms for multiple purposes, ranging from customer support to product inquiries. Tracking this metric is a good way to gather standardized information from customers or gauge interest in a product or brand.

Form Installs is the count of forms installed on your website. Tracking this number gives you a high-level view of the number of possible form-based interactions with your customers.

Form Interactions is the count of interactions that users have had with your web form. An interaction includes clicks, form entries, clicking a field to fill in information, and form abandonment. By tracking Form Interactions, you can learn where and why users abandon your forms, and how to modify your form to best capture your target audience.

A Form View is the count of user views of a page containing a form. It is different from Form Submissions because the user does not have to submit the form for it to count as a view.

Form Visibles is the count of the number of times hidden forms or form fields are made visible by the click of a button or another trigger action performed by the user. Often, forms can be hidden until the user reveals them. This can be used to measure the extent of the user’s interest in the website and to target certain user segments.

Get Directions Clicks is the count of the number of times people have clicked on a link to get directions to the physical location of your business. You can usually include a link on your social media profiles connected to a map that makes it easier for customers to find you.

Goal Completion Rate is the count of the number of visitors who have completed all components of a goal, divided by the total number of visitors. A goal is considered complete only when a lead or customer completes all actions associated with the goal.

Goal conversions represent the successful completion of predefined actions that align with your business objectives and indicate meaningful user engagement with your website or digital platform. Unlike simple page views or clicks, goal conversions measure outcomes that directly contribute to your business success, such as form submissions, product purchases, newsletter sign-ups, or content downloads. Understanding goal conversions is essential for evaluating the effectiveness of your marketing campaigns, website design, and overall digital strategy.

Goal Conversion Rate is the percentage of user sessions that have led to goal conversions. A goal is a predefined user action that takes place during a user session on a website.