Burn Rate measures the rate, expressed as a percentage, at which money raised through external funding is spent. It is mainly used by start-ups to track the speed of spending over time and estimate the cash needed for operations and growth. It can be calculated either as Gross Burn Rate or Net Burn Rate.

CAC Payback Period is the time it takes for a company to earn back their customer acquisition costs. The value depends on how high the Customer Acquisition Cost (CAC) is and how much a customer contributes in revenue each month or each year.

Call Abandon Rate is the percentage of people who hang up before they are able to reach an agent. Abandon Rate is very closely related to Average Time to Answer.

Call Volume is the count of both incoming and outgoing calls handled. It can be used to measure the number of incoming calls to a Customer Support organization, outgoing calls from a Sales team, calls queued to an Automatic Call Distribution (ACD) service, and dropped calls. Tracking this metric helps you determine required staffing levels and understand customer behaviour.

Call-in Rate is the average number of inbound calls received per paid user of a product or service. It is used to monitor changes in call volumes, which can be an early warning sign of product or service issues, and even potential churn.

Campaign Clicks is a count of the total number of times users clicked on digital advertisements in a campaign. A campaign is a grouping of ads organized by business objective.

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

Campaign Engagement is the sum of total engagement that has taken place with an ad campaign. This performance metric usually measures a combination of clicks and other interactions such as comments, reactions, and shares.

Campaign Engagement Rate is the sum of total engagement with an ad campaign divided by the sum of total impressions the campaign has generated. It gives the percentage of ad impressions that have resulted in actual interactions with the ad campaign.

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.

Campaign Reach is a count of the number of people who viewed your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Campaign Spend is the amount of money spent on advertisements within a campaign. A campaign is a grouping of ads organized by a common business objective; a digital marketing campaign achieves this objective via digital channels only.