Video Conversions is the count of actions taken on your video that count as conversion. Conversions can include clicks, engagement with links and other video elements, and view-throughs.

Video Cost is the sum of all marketing-related expenditures made on digital video advertisements. The most common marketing costs associated with video ads are Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM).

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

Video Cost per View measures the cost associated with video views on video ads. It is calculated by dividing the sum of Video Cost by the total number of video views.

The Video Dislikes metric shows how many unique user accounts reacted by clicking on the "Dislike" button on a YouTube video. The total number of Dislikes on your video can be an indicator of the audience's attitude towards the video.

Video Engagement Rate is the percentage of impressions that have resulted in some form of video engagement. Video Engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.

Video Engagements is the count of engagements the viewer has with your video. Video Engagements include video views, likes, shares, link clicks, and other forms of interaction with a video.

Video Impressions counts the total number of times your video has appeared in search results, on social media, or on a website.

Video Likes are a measure of the popularity of video posts on social media platforms. This metric counts the number of likes a video has received from social media users and can be used to gauge the engagement rate of a video or group of videos.

A Video Start refers to the number of times a video starts to play.

Video View Through Rate refers to the rate at which Video Views are initiated relative to the number of opportunities there were to consume the video content (video/thumbnail impressions). It is important to note that because the Video View metric definition varies across platforms, the Video View Through Rate baseline or benchmark may vary between platforms as well.

Video Views is a count of the number of times a video is watched. It can also be used to count the number of times a video is started.