As an increasing number of businesses create an online presence, users on social media platforms such as Facebook have multiple opportunities to engage with these businesses. Page Check-Ins are a relatively simple, single-step technique for driving user engagement.
Facebook users use Page Check-Ins to announce when they visit a location which can include a business, public attraction, or promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness. Having a high number of Page Check-Ins adds credibility to a page by showing that users are interested and participating in the event or with the business. Businesses can leverage Page Check-Ins to further engage with users, for example, by thanking them for checking in.
Fun fact: Airports rank consistently among the locations with the highest number of Page Check-Ins.
