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Facebook Ads Metrics – Page 3

Master the Meta ecosystem with Facebook Ads metrics. Access a complete dictionary of ROAS, frequency, and click-through rates (CTR) to optimize your social ad campaigns for maximum ROI.

Post Shares

Post Shares is the total number of times a post was shared across social media platforms such as Facebook, X, Instagram, LinkedIn, or Pinterest. A share extends a post's visibility beyond its original audience. It is an active engagement metric used to gauge how strongly content resonates with an audience.

Unique Inline Link Clicks

Unique Inline Link Clicks is the count of the number of users who clicked links posted in the contents of your ad.