DAU Growth Rate measures changes in Daily Active Users (DAU) over time by comparing the DAU of a given time period with that of a previous time period. It is usually expressed as a percentage and can be a good indicator that your sales and marketing strategies are attracting high-value customers that are a good fit with your product.
Take care not to equate this metric with monetary success, because it could be growth of user base without growth in revenue, especially if your product follows a freemium pricing model. When this number stagnates, it might be an indication to revise your strategy and even reassess your target audience. Generally, track DAU Growth Rate along with other growth metrics such as MRR Growth Rate and ACV Growth Rate to conduct a fuller analysis of your growth strategy success.
