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Loyalty Metrics – Page 2

Loyalty metrics and KPIs measure how likely customers are to stay, repurchase, and recommend you. Explore definitions, formulas, and benchmarks for tracking Net Promoter Score, repeat purchase rate, and customer lifetime value.

Default directory · A–Z · 15 metrics

Spend Lift

Spend Lift is a loyalty metric that measures the increase in customer spending between two time periods, showing whether loyalty programs or promotions are driving real revenue growth.

Transaction Recency

Transaction Recency is the average number of days since a customer's last purchase, measured across all repeat buyers. It indicates how quickly customers return to make additional purchases and is most useful for businesses where repeat transactions are expected, such as e-commerce, retail, and usage-based software.

Unsubscribes

Unsubscribes is the count of users who cancel or do not renew their subscription in a given period. Teams track this metric to catch at-risk customers early and act before the loss becomes permanent.