All Metrics – Page 21

Net Promoter Score (NPS®) is a measure of a customer base's willingness to promote a product or service to colleagues and friends. It is based on the results of a current customer survey, which asks respondents to answer the following question: “how likely is it that you would recommend (brand or product X) to a friend or colleague?” Responses, with 10 being the highest, are grouped as follows: 10s and 9s are brand ‘Promoters’, 8s and 7s are ‘Neutrals’, and any responses below 7 are brand ‘Detractors’.

Net Revenue Retention (NRR) Rate, also known as Net Dollar Retention (NDR), is the percentage of recurring revenue retained from existing customers in a defined time period, including expansion revenue, downgrades, and cancels. This churn metric gives a comprehensive view of positive as well as negative changes with respect to customer retention.

Net Sales is the revenue a business retains after subtracting discounts, product returns, and damaged goods from Gross Sales. It is a more accurate measure of actual earnings than Gross Sales alone.

New Accounts is the total count of new accounts created and includes free and paid accounts. This particular metric refers to new accounts you create as a business with a payment processing platform such as Stripe.

New Followers is the count of accounts that chose to follow your profile on a given social platform during a specific time period. It signals that your brand, message, or content resonated enough to earn a recurring audience, and tracked over time it reveals whether your social presence is growing, plateauing, or declining.

Non-operating expenses are the sum of all costs unrelated to a company's core business operations, such as interest payments, asset disposal losses, foreign exchange losses, restructuring charges, and one-time write-downs. These expenses are typically non-recurring and do not arise from day-to-day business activities.

Number of Demos is the count of total demonstrations of a product a company has given to prospective customers.

On-time delivery measures the percentage of orders delivered to customers on or before the promised delivery date. It helps evaluate the efficiency of the supply chain in meeting customer expectations. On-time delivery is crucial for maintaining high customer satisfaction levels. Timely delivery is often seen as a reflection of a company's reliability, and consistent punctuality can lead to increased customer trust and loyalty. Moreover, on-time delivery helps to avoid unnecessary costs related to late delivery compensation or loss of business, directly impacting the company's bottom line.

On-Time In-Full (OTIF) delivery rate measures the percentage of orders delivered both on the promised date (or within the agreed time window) and complete with all requested items in the correct quantities. It combines punctuality and completeness into a single metric that reflects successful order fulfilment from the customer's perspective.

Onboarding Calls is the number of calls made to welcome new customers into a product, used as a leading indicator of engagement and long-term retention. Teams track this metric to ensure new customers are supported from day one and on track to activate and renew.

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

Open Opportunities (Revenue) is the total revenue value of all active sales deals currently in your pipeline. Also called "pipeline," sales teams track this metric to monitor deal progress, assess pipeline health, and forecast future closed revenue. It reflects the maximum potential revenue available if every active opportunity were won.