All Metrics – Page 2

Ad Conversion Rate is the percentage of users who complete a defined action after clicking an advertisement. A conversion can be a purchase, sign?up, lead form, install, subscription, or any event that signals value to your business. CVR shows how effectively an ad turns click traffic into outcomes, not just visits.

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad's impressions by its reach. This metric helps you understand how often your target audience sees your ad and informs decisions about campaign saturation and budget allocation.

Ad Impressions (IMPR) is a count of the total number of times a digital advertisement displays on someone's screen within a publisher's network. It measures exposure across search, display, video, and social ad formats.

Ad Reach is a count of the number of people who viewed your ads at least once. Reach can help you understand how many people have been exposed to a specific advertisement or marketing message.

Ad Revenue is a digital marketing metric that measures the total amount of money generated from ads displayed on your website or in your app. This includes revenue from third-party sources as well as Google AdMob.

Ad Set Clicks is the total number of times users clicked on a digital advertisement within an ad set. An ad set is a grouping of ads organized by theme.

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set. This metric helps regulate ad performance.

Ad Unique Clicks is a count of the distinct people who clicked your digital ad at least once. Unlike Total Ad Clicks, which counts every click, Ad Unique Clicks counts each person once regardless of how many times they clicked.

Add-to-Cart Rate measures the share of sessions in which at least one product is added to a shopping cart. It shows how effectively your product pages and browse experiences move visitors toward purchase intent. Track it to spot friction on product detail pages, evaluate merchandising and offers, and compare buyer intent across channels, devices, and audiences.

Advertising Costs is the total amount a business spends to promote its products or services across all channels. This broad expense category typically includes online, broadcast, print, outdoor, and direct mail efforts. Tracking Advertising Costs helps marketing and finance teams understand the full cost of customer acquisition and brand building, and make informed decisions about budget allocation.