What is the difference?

Subscribers vs Contacts

Subscribers

Contacts

What is it?

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.

Contacts are individual people that your business has an identified, ongoing relationship with, typically stored in a Customer Relationship Management (CRM) system and often associated with an account or company. In CRMs such as HubSpot and Salesforce, Contacts usually represent people who have been qualified beyond an initial expression of interest and may be associated with opportunities, customers, or former customers. Depending on your CRM configuration, Leads may exist separately or be converted into Contacts once qualification criteria are met.