Lawrence Quan

Ad Impressions (IMPR) is a count of the total number of times a digital advertisement displays on someone's screen within a publisher's network. It measures exposure across search, display, video, and social ad formats.

Ad Reach is the number of unique people who saw your ad at least once during a set period. It shows how many individuals your message got in front of, not how many times it was shown. Ad Reach helps you judge the size of your exposure and estimate the brand awareness a campaign may build. It informs decisions about budget, audience size, and how widely to spread a message. Platforms define a person differently, so check each definition before comparing numbers.

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

Ad Spend is the total money spent on advertising over a set period, which you can break down by campaign, ad set, or individual ad. It shows where your budget went, not whether the spending worked. Marketers use it to control budgets, report accurately, and judge performance alongside results such as conversions and revenue. Tracking it clearly helps you decide where to move budget and when to pause or scale a campaign.

Ad Unique Clicks is a count of the distinct people who clicked your digital ad at least once. Unlike Total Ad Clicks, which counts every click, Ad Unique Clicks counts each person once regardless of how many times they clicked.

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.