Katherine Shaoul

Video View Through Rate is the ratio of video views to video impressions, expressed as a percentage. It measures how often people choose to watch a video after seeing it. Because the definition of a "video view" varies by platform, VTR baselines and benchmarks should always be compared within a single platform, not across platforms.

A Video Completion refers to the number of times a video plays to the end.

Video Views is a count of the number of times a video is watched. It can also be used to count the number of times a video is started.

A Video Start refers to the number of times a video starts to play.

Video Watch Time is a measurement of how much total time has been spent watching a video (or a collection of videos). This metric helps evaluate the overall quality and stickiness of your content by looking at which videos are being watched as opposed to being abandoned after a few seconds.