Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.

Post Reactions counts the number of reactions your post has received. A reaction is a form of engagement similar to the one-click ‘Like’ and includes a range of sentiments such as love, humor, anger, and sadness. Post Reactions is a way for businesses to gather user behavior and sentiment data.

Post Shares is the total number of times a post was shared on social media platforms such as Facebook, Twitter, Instagram, or Pinterest. A Post Share increases visibility and reach of a post. It is a useful metric to gauge audience interest in the post content.

The Price-to-Earnings Ratio is a company valuation metric that compares the current share price to the earnings per share. This ratio gives the value investors give to each dollar of future earnings.

Privacy Consent Approves tracks the number of people who have explicitly chosen to receive email communications.

Privacy Consent Declines tracks the number of people who have explicitly chosen not to receive email communications.

Product Qualified Leads (PQL) measures the quality of potential customers by classifying them according to their actions and usage within the product platform. Certain actions in the scope of the product that indicate high intention to purchase are weighted higher and used to classify leads as PQLs.

Profile Views counts the total number of views a social media profile has received from unique accounts over a specific period of time. Each time a unique account views a profile, it increases the Profile Views count for that profile, even if the same account views the profile multiple times.

Profit per Employee is a measure of Net Income for the past twelve months (LTM) divided by the current number of Full-Time Equivalent employees. Because labour needs differ across sectors, this ratio is often used to compare companies within the same industry.

Propensity to Renew is a measure of the likelihood a customer will renew their contract instead of terminating their engagement with a company, most often provided by the customer as part of a survey. It is an indicator of revenue risk and potential logo churn.