An application has 100 accounts. 30 accounts contain at least one user who interacted with the application in a given day. The Active Accounts for that day is 30. Expressed as a percentage, 30% of accounts were active in that day.
Long Description: In a SaaS context, Daily Active Accounts measures the number of unique accounts, either free or paid, with at least one user who has interacted with an application or platform in a day. Daily Active Accounts is one measure of the growth of an application’s usage over time and can be used in other contexts as well, for example, in financial investing. In this context, Daily Active Accounts measures accounts with financial transactions occurring daily.
In SaaS, the Daily Active Accounts metric should not be used in isolation. It is important to measure Daily Active Users
in conjunction with Daily Active Accounts. This is because there is a big difference in value and stickiness between an account with 50 users, of whom only 2 are active, and an account with 50 users, of whom 48 are active. The account with 48 active users is more likely to renew and expand their subscription, if we assume that activity is creating value for users.
