Sales Metrics – Page 7

Trials is a count of the number of trial accounts started during a given period of time. The metric helps businesses gauge product interest, forecast conversions, and evaluate the effectiveness of their free trial model.

Video View Through Rate is the ratio of video views to video impressions, expressed as a percentage. It measures how often people choose to watch a video after seeing it. Because the definition of a "video view" varies by platform, VTR baselines and benchmarks should always be compared within a single platform, not across platforms.

Video Views is a count of the number of times a video is watched or started. Because each platform defines a "view" differently, raw counts are only meaningful in context.

Lead to Win Rate is the percentage of leads who entered the sales funnel and converted to Closed Won customers. It measures full-funnel conversion from first contact to closed deal and reflects the combined performance of marketing, sales, and product teams. It is one of the most direct indicators of sales effectiveness, product-market fit, and pricing alignment.

Won Customers is the count of new accounts marked Closed Won in your sales pipeline. It measures how effectively Sales, Marketing, and Product teams convert prospects into paying customers. Unlike Won Opportunities, each account is counted only once, making it a clean measure of net new customer growth.

Won Opportunities is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams. "Closed Won" is the stage at which a quote or proposal has been signed or electronically accepted and is now considered fulfillable. Counter to Won Customers, Won Opportunities apply to both new and existing customers.