Media Reach

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Media Reach

Reach is the measure of how many people were exposed to your content during a given campaign.

Media Reach Formula

ƒ Count(People Reached)

Start tracking your Media Reach data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Media Reach instantly.

Klipfolio dashboard image

How to visualize Media Reach?

Use a summary chart to best visualize your Media Reach data. This type of chart compares the current Media Reach to a previous time period.

Media Reach visualization example

Media Reach


arrow-right icon


vs previous period

Summary Chart

Here's an example of how to visualize your current Media Reach data in comparison to a previous time period or date range.
arrow-right icon
arrow-right icon

Media Reach


Measuring Media Reach

Metric Toolkit