Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Hits

Specific to Google Analytics, a Hit counts common interactions, such as page tracking, event tracking, and e-commerce tracking. Hits allow marketers to extend beyond Pageviews and define their own rules.

Hits Formula

ƒ Count(Hits)

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How to visualize Hits?

Use a summary chart to visualize your Hits data and compare it to a previous time period.

Hits visualization example



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vs previous period

Summary Chart

Here's an example of how to visualize your current Hits data in comparison to a previous time period or date range.
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Recommended resources related to Hits

What is the meaning of Hit in Google Analytics, by Navnita Kundu, via Quora

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