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SaaS Metrics – Page 7

SaaS metrics and KPIs measure the growth, retention, and unit economics of subscription businesses. Explore definitions, formulas, and benchmarks for tracking MRR, churn rate, and customer acquisition cost.

Default directory · A–Z · 74 metrics

Won Customers

Won Customers is the count of new accounts marked Closed Won in your sales pipeline. It measures how effectively Sales, Marketing, and Product teams convert prospects into paying customers. Unlike Won Opportunities, each account is counted only once, making it a clean measure of net new customer growth.

Years Since Founding

Years Since Founding is a scale metric that counts the number of full years a company has been in operation, from its founding date to the current year.