Post Engagement Rate vs Page Engagement
Post Engagement Rate
Page Engagement
What is it?
Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.
Page Engagement is the total count of interactions people have with a social media page and its posts. Interactions include likes, reactions, comments, shares, reposts, and link clicks, depending on the platform. The metric shows whether your content gets a response, not just whether people see it. Platforms tend to show more of the content people interact with, so Page Engagement helps you decide which topics, formats, and posting times deserve more effort.
Who is it for?
Formula
Example
A business with 4,000 followers on Instagram has a post which has received 100 likes. The Engagement Rate of this post would be 100/4000 which equals 2.5%. Another less popular post on the same page with only 20 likes would have an Engagement Rate of 0.5%.
A bakery posts four times in a week on its Facebook page. The formula is:
Page Engagement = reactions + comments + shares + link clicks
- Post 1 (new sourdough): 40 reactions, 6 comments, 4 shares, 10 clicks = 60
- Post 2 (staff photo): 55 reactions, 12 comments, 3 shares, 0 clicks = 70
- Post 3 (holiday hours): 18 reactions, 2 comments, 1 share, 14 clicks = 35
- Post 4 (cookie giveaway): 120 reactions, 85 comments, 40 shares, 25 clicks = 270
Total Page Engagement for the week is 60 + 70 + 35 + 270 = 435. The giveaway produced more than 60% of it. That shows people respond to prompts and prizes, but the number alone doesn't show whether those people will buy bread.
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Published and updated dates
Date created: Oct 12, 2022
Latest update: Oct 12, 2022
Date created: Oct 12, 2022
Latest update: Oct 8, 2026