On Instagram, a post is viewed 500 times in one day. The account that posted this content therefore has an Account Impressions count of 500 for that day.
What is the difference?
Account Impressions vs Account Reach
Account Impressions
Account Reach
What is it?
Account Impressions counts the total number of times posts or ads from an account have been viewed by social media users. This count includes multiple views from the same user.
Account Reach is the total number of unique accounts that have viewed posts or ads published by a business account on social media. Repeat views are not counted — each account is counted once, regardless of how many times that account views the content.
Who is it for?
Categories
Formula
ƒ Count(Account Impressions)
ƒ Count(Unique Accounts That Viewed Content)
Example
A business posts two ads on a social media platform. In one day, the first ad is viewed by 100 unique accounts and the second ad is viewed by 200 unique accounts. The Account Reach for that day is 300 unique accounts reached.
Track this metric
Published and updated dates
Date created: Oct 12, 2022
Latest update: May 28, 2026
Date created: Oct 12, 2022
Latest update: May 29, 2026