MetricHQ contributor

Sean Fanning

OpenView Partners

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Areas of expertise

SaaS
Sales
Finance
Validated
Top 5 Growth Metrics for SMBs
Metrics with Benchmarks

Contributed metrics

CAC Payback Period

CAC Payback Period is the number of months a company needs to recover its customer acquisition costs through revenue generated by new customers. It combines Customer Acquisition Cost (CAC), Net New MRR, and Gross Margin percentage to measure go-to-market efficiency. The shorter the payback period, the faster a company recycles growth capital.