MetricHQ contributor
Sr. Content Marketing Mgr
Influencer retention is an influencer marketing metric that refers to the proportion of influencers that posted about a brand in a given period, who continue to post about the brand in the subsequent period. High influencer retention indicates that a brand has assembled a loyal influencer fanbase, and is a key predictor of long-term growth in a brand’s earned media footprint.
We use third-party analytics cookies to understand how you use our website so we can build better products.
.png)