Joe Cannata

Profile Views counts the total number of views a social media profile has received from unique accounts over a specific period of time. Each visit from a unique account adds to the count, even if the same account views the profile multiple times.

New Followers is the count of accounts that chose to follow your profile on a given social platform during a specific time period. It signals that your brand, message, or content resonated enough to earn a recurring audience, and tracked over time it reveals whether your social presence is growing, plateauing, or declining.